Sabyasachi promoted Mangalsutra like sex, people sharing their anger on social media

Mumbai: Fashion designer Sabyasachi Mukherjee, the favourite of big celebrities, is currently being trolled on social media. The reason is trying to sell Mangalsutra by connecting it to sex. She recently launched her new jewellery collection and then shared some photos of her ad on Instagram.

Sharing the photos, he wrote – Presenting a Royal Bengal Mangalsutra 1.2- Bengal Tiger Icon VVS Collection of Necklaces, Earrings and Signet Rings in 18 Carat Gold with Diamonds, Black Onyx and Black Enamel.

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Sharing the post of Royal Bengal Mangalsutra on Instagram Sabyasachi wrote, Introducing the Royal Bengal Mangalsutra 1.2 and the Bengal Tiger Icon collection of necklaces, earrings and signet rings in 18k gold with VVS diamonds, black onyx and black enamel.


Now people have not questioned if this is a Jewellery collection after seeing this post of her, but have expressed their displeasure over the pictures.

People raised question on the pictures uploaded on social media

Rishi Bagree tweeted, “No! This is no lingerie or Condom Ad.

This is Sabyasachi Mangalsutra Ad.

Ultra Woke #Sabyasachi is so creatively bankrupt that he had to use semi naked models for a Mangalsutra ad”

 Shefali Vaidya wrote, “Only thing you can do about this ‘ad’ is to report it for ‘nudity and sexual activity. The minute you make any comment about the model, Sabyasachi flashes the platinum victim card and cries ‘body shaming’ ‘racism’, ‘why Indians hate dusky skin’ etc etc. Do NOT fall in the trap!”

News source: Sabyasachi trolled for viral mangalsutra campaign. Is it a lingerie ad, asks Internet

About The Author

David Orwell is an Indian fact-checker and news writer, writing news for Ayupp since 2014.

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