Patanjali – See the below video and then read our analysis:
Since the time Patanjali has started bringing its product, all multi national brands have started to fear about their market share. There is no doubt that their product is refined and good in quality and also cheaper in price when compared to other multi-national brands.
I did some research on the contents of the video and here is my analysis for that:
Note – All answers that I am giving can be verified on different sites online. Many can be verified using Wikipedia, livemint, TimeofIndia and Zee news.
Question 1: How has Patanjali grown in just three years and is able to compete with brands like Dabur, Zandu, Vicco and Himalaya? It questions that the multinationals are doing a lot of research and then they have grown such big empire.
Answer- Ramdev and Balkrishna were good friends from a long time. Ramdev baba founded Divya Yoga Mandir in 1996 ant he initially featured on astha TV to give morning yoga training in year 2003. In the meantime, Balkrishna was busy in his Research and Development for Ayurveda and herbal products. Then in year 2006, they founded Patanjali. They entered FMCG (Fast-moving consumer goods) market and started to earn money at a very high pace. Still, it is incorrect to say that they have grown in 3 years and also there is real life Research done by Balakrishna. Please don’t provide fake information in public domain.
Question 2: Why is Benzonate, methylisothiazolinone and Sorbic acid used in Patanjali Shampoo?
Answer: If you google for these chemicals online, then you will come to know that these chemicals are used as a preservatives. Not only Patanjali, all of the products throughout the globe use it and is termed safe if used in right quantity. If any chemical is used in large quantity, then it can cause Cancer, nerve damage and skin toxicant. I would request the Life Sutra to do some genuine research before publishing names of these diseases. The right asked here should be in what quantity these chemicals are used in Patanjali products. Then only some conclusion could be made.
Question 3: Why maida is used in Patanjali Maggie ? Why is ash content 2.69%?
Answer: We tried to read the contents of the patanjali noodles but could not find maida content mentioned. I can find wheat flour but, that does not mean maida for sure. So, this news is also incorrect. Regarding ash content news – this news is correct and Patanjali needs to improve on this. My take on this is - Why US people only purchase GM vehicles or Ford vehicles, even if they are not upto the level of Honda or Toyota? We feel if a product is upto the level of MNC we should encourage Deshi product. Not that if it is below standard we should go for it. There are many Patanjali products with a better rating than MNCs. Patanjali is just competing with the products established years together. Hope version 2 of Atta noodles will be an improved one.
Hope, Patanjali will take this quality audit process and improve on the process, like Maggi did.
Question 4: Patanjali honey contains large content of Sugar and Saccharine?
Answer – Patanjali honey is approved by Food Safety and Standards Authority of India (FSSAI). And if you look at ingredients, there is no mention of sugar or saccharine in it. Please confirm the source from which Life Sutra has come to this conclusion. Life Sutra is clearly defying the FSSAI if they spread such news.
Question 5: Patanjali ghee contains Vanaspati in ghee and also Acid yellow is present?
Answer – Yogesh Mishra from Lucknow, had complained about the Patanjali's cow desi ghee after he found fungus in the ghee. This news was correct and spread all across social media. But no other case has been found. If a company manufactures millions of products then error can occur in any one case. So, just based on one product we cannot give a generic statement that Patanjali ghee contains Vanaspati.
Question 6: Patanjali has almost 300 products being manufactured in factories?
Answer – I do not understand why this question is being raised. If a company is targeting full population of India, then it cannot achieve it by making products manually in Ashrams. Right? It needs factories to produce its products to compete with multi-national companies.
Question 7: Patanjali biscuits are manufacture by Sona Biscuits pvt ltd?
Answer – I didn’t find any source of Sona biscuits on internet. If Life Sutra intends to defame Patanjali then it should also mention the source of Sona biscuits also. There is good article from LiveMint news - http://www.livemint.com/Companies/hLEBBx17cFY5rPjTjmIP9O/The-Patanjali-story.html . It gives details about the factory in Haridwar which manufacture Patanjali Biscuits.
Question 8: Patanjali says that its products use herbal and on the other hand it used chemical in its products?
Answer- I have never seen anyone, including baba Ramdev saying that he is selling Herbal Noodles or Herbal Honey. How is he supposed to make Herbal Noodles?? Funny … Patanjali claims that it has herbal creams and natural products. So, this claim of Life Sutra is also illogical and incorrect.
Our Conclusion – Patanjali is the only Indian brand which dares to compete with multi-national brands. I don’t see any wrong in this. They have faced some issues in some of their product in some parts of India. But, this thing can happen to any company or any product. So, instead of criticizing it, we should support it so that it can improve better. Ramdev Baba is yoga guru and BalKrishna is researcher, and there is nothing wrong if they are doing business for the good of nation. When Reliance enter the telecom market, it drastically reduced the price of phone and network usage. Similarly, Patanjali’s products are cheaper than multi-national companies. So we should support desi product and be proud of it. Jai Hind, Jai Bharat!!!
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