This is my personal experience of amul gold milk, which i consume daily. This happened today morning when my mother-in-law took out the milk for our consumption.

eRumor made by – Social Media and Internet

Confirmation by Ayupp.com – TRUE


This is my personal experience of amul gold milk, which i consume daily. This happened today morning when my mother-in-law took out the milk for our consumption. When she noticed that the milk has got sour she went to the respective vendor from whom we have purchased it, but the vendor refused to take it back. She came back home and thought of making cheese out of the milk and when we started boiling the milk, within 2 min what came out is shown in these pictures. It is some dangerous substance that came out. I thank to god that my family did not consumed this milk. I wonder what would have happened if we would have consumed this. I request everyone to stop taking amul milk, as we need to take strict actions to stop amul from making this deadly milk.


Ayupp Analysis – The clarification was already given by the Amul India. This message is already in circulation from 10 October 2014 at 11:55 · Gurgaon. Read the below reply given by Amul for verification of the above post.  

This is regarding the Facebook post that Ms Neha Tomar has shared on her wall. The details of the matter are as follows:

The consumer called our customer care on 10th morning at 9.22 am and shared her experience of using Amul Gold Milk on the very same day. She also emailed the complaint to our official email ID on 10th afternoon. As informed by her, the "use by" date of the Amul Milk was 9th of October. The milk got expired in her fridge which was later used by the consumer.

However, it may be noted that Ms Neha posted her grievance on her Facebook page on 9th October, a day prior to her informing us about the same. Ms Neha Tomar's post on Facebook on 9th Oct, screenshot attached.

Our officials asked the customer that if she has faced the problem on 10th Oct, how is it possible for you to post the same on 9th on Facebook? We now see that the timing of her post has been changed to 10th.

On 11th, we visited her residence in Gurgaon and discussed the above.
On 13th we once again visited the customer and provided technical reasons for the incident. We informed her that we checked all the batches of the same Amul Milk and found that there is no problem in any batches including the one which consumer had purchased.

As mentioned in her post, the consumer was trying to make cheese from sour milk which turned out to be a stretchy mass. Let us explain why this happened.

Any natural milk (branded/unbranded) which is acidified (sour) in the chilled condition and then heated shall result in curd mass which shows stretching property similar to that of mozzarella cheese. We have demonstrated the same in the video attached in which we have used fresh milk, acidified to the pH 5.2 and heated to obtain similar mass as shown by the complainant.
Video: http://goo.gl/kOJ74R

We do not understand that why the consumer used her official position to make such complaint without knowing the fact.

The customer when contacted and replacement was provided on 11th Oct, was requested to update her post with a clarification of her satisfaction with explanation provided by us. However it took more than 48 hours for the consumer to mention the same on her wall. She even told that our officers that she will update the same post on 13th evening. But till time of posting this, it has not been updated with correct information. Also, the facts have been carefully concealed by her to generate and sustain the hype.

We wish to clarify that there has been absolutely no problem with the fresh milk that we supply in the market. Based on the misrepresentation of facts by the said consumer, we infer that the expired milk used by the complainant was deliberately abused to malign the brand. As a brand owned by 3.5 million milk producers, we are serving you from last six decades and we take utmost pride in the quality that we provide to you.

About The Author

Pravin Pathak is an Indian fact-checker and news writer, writing news for Ayupp since 2014.

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