Gionee a recent entrant in smartphone business has yesterday made Virat Kohli as its new brand ambassador. Actor Alia Bhat who joined few months back as brand ambassador has a new partner with the Chinese handset maker to promote the brand with their innovative marketing strategies.
Gionee India CEO and MD Arvind R Vohra said to the media about sales touching to a height of 1.2 crore units in just 4 years has great potential in Indian subcontinent. They have plans to open 500 outlets throughout India in the upcoming years by franchising their business. Presently they have 100 outlets.
Virat Kohli was recently appointed the Skipper of Indian Cricket team in ODI and T-20 formats after Dhoni stepping down. He was recently being made the official brand ambassador of Men’s ethnic wear ‘Manyavar’.
Currently Gionee has 5% market share in the mobile handset business in India which being planned to improve with its new Brand ambassador. The company spent about 200 crores in Diwali 2016 in promotions of the brand.
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