Bye bye time from Sugar from Coke and Pepsi
New Delhi, October 26: It is well known how the cans of coke and pepsi contains high amount of sugar and it can be more difficult for the people of a country where diabetics is already a major concern. Seeing all this in India, the two soft drinks giants Coke and Pepsi are trying to remove sugar in their drinks. Sugary component make up 40% of PepsiCo drinks and coke also has sugar content in several of its beverages.
India which is already in the clutches of heart and sugar disease is struggling to cope with such beverages which have a high content of sugar. Both Coke and Pepsi feels that Indian government will also impose a tax on high content sugar drinks like many European countries.
Facts 1: Drinking a can of Coke in Canada will give you 10 teaspoons of sugar
Facts 2: By 2030, an estimated 2.16 billion people worldwide will be overweight and, of these, 1.12 billion will be classed as obese.
One of the prime reason for the decline of soda drinks is the growing body of scientific evidence highlighting the harmful impacts of excess sugar consumption. In a strategic move, Pepsi and Coke are diversifying from Soda drinks and focusing more on other beverages such as tea, coffee, and bottled water.
However, the strategy doesn't actually cut down sugar content in the coke. PepsiCo CEO Indra Nooyi assured a new "naturally nutritious" category into the Pepsi. In the latest Pepsi's portfolio, Nooyi had said that the brand will concentrate on "reshaping it to capitalize on consumers' increasing interest in health and wellness."
"Since 2000, we've increased our business from about 10% of our volume coming from still beverages to almost 30% today. Instead, the company is investing in juice, tea, coffee, and bottled water," COO James Quincey said in a Q&A in July.
However, the strategy of cutting down packaging is not a method of ditching sugar. So, the companies will never completely ditch the sodas that serve as their namesakes.
On the other hand, the government has often considered imposing a tax on sugar soda, considering the increasing health issues like obesity, overweight, and diabetes among Indians.