Ayupp is active since 2015 as a prominent Fact-Checker

Ayupp is among the oldest fact checkers in India. We are running Fact-Check stories since 2015. At Ayupp, we follow a certain methodology to go to find out the real facts of any news we publish.

1. News Claim: Picking a story
Picking stories out of thousands of news floating around on social media, TV channels and websites is not an easy task. This is the first place where we select a story without being biased to any political parties, region or religion. Many of the stories we get on WhatsApp. We go through various political party leaders’ speeches and their posts on social media platforms

2. Spread of the message
After this we go through the spread of the message on social media. How they are searched and spread. We look into the angle that if a story has implications on human rights and privacy. Sudden spike in sharing of content over social media gives wings that the message or video can be false or fake.

3. News Research:
Once we are quite sure the content is not true, then we go through various methodologies to verify the news. There are many internet tools which help us to gather truth about any information over the internet.

4. Tools used to evaluate a fake news claim
a. Google Reverse Image: used to search Images over Google
b. Google search: gives date and time of any news/image published over the internet
c. InVid tool is used for video search of any video from its key frame image.
d. Searching for any local news, we check the origin of any news and look for any news published in the local area, from where the news claim is all about.

5. Reaching to the truth: Using all these tools, we reach to a conclusion and we know if the information is correct or not, and convey this to our readers.

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