Fact check: Founder of Playboy magazine, Hugh Hefner died
Hugh Hefner, American founder of Playboy magazine, has died at the age of 91
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Fact Check by Ayupp– True
Viral Message Analysis– Hugh Hefner passed away today on 28 September 2017 at his home peacefully from natural causes. He was 91.
His son Cooper Hefner, confirmed his father’s death and said he would be "greatly missed by many".
He paid tribute to his father's "exceptional and impactful life as a media and cultural pioneer," and called him an advocate for free speech, civil rights and sexual freedom.
He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history.
In 2012 he married his third wife Crystal Harris - who was 60 years younger than him.