Viral Message: 68 Journalists, Writers, Film stars, Bureaucrats have name in #CambridgeAnalytica list who were being paid ₹2-5 Lakh/month to write against PM.

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Viral Message Verification:- The news about 68 writers, bureaucrats paid 2-5 Lakh/month to write against PM,Cambridge Analytica is doing rounds on the social media and also being reported by websites like  

An article was published in theguardian titled as Leaked: Cambridge Analytica's blueprint for Trump victory. The article stated how the use of social media sites like Google, Snapchat, Twitter, Facebook and YouTube was being used for the victory of Donald Trump.

The article says that Intensive survey research, data modelling and performance-optimising algorithms were used to target 10,000 different ads to different audiences in the months leading up to the election. The ads were viewed billions of times, according to the presentation.

So indeed data plays a huge part in any success or failure and looks like the Indian political parties have also agreed to this and so is the blame game between the Congress and the BJP over the usage of Cambridge Analytica. The Congress denied the charges and shifted the blame on BJP.

However Shehzad Ponawala disclosed certain Emails which reveals that Amrish Tyagi of Ovleno was in constant touch with both Sonia Gandhi and Rahul Gandhi since 2012.

In Sept 2016 Amrish Tyagi of Ovleno was in US - met Cambridge Analytica's Alexander Nix... (see pic) PRESENTATIONS TO INDIAN OPPOSITION LEADERS PLANNED... services were to be offered through front companies..Since 2012 Amrish was in touch with "boss" of INC as per his mail to me

 Amrish Tyagi is none other than the son of JdU leader K C Tyagi’s.

However until investigation is not done it is not easy to prove that if Cambridge Analytica had given services to BJP, Congress or Donald Trump of US their service and helped them in winning faith of the people through the social media.

About The Author

Isabella is an Indian fact-checker and news writer, writing news for Ayupp since 2014.

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